What is St. Jude Children’s Research Hospital?: St. Jude Children’s Research Hospital serves to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.
Objective of campaign: This campaign sought to raise attendance of Chicago young professionals for a St. Jude fundraising event in Chicago called “The Harvest Moon Gala.” Our tactics included inviting a panel of Chicago based CEO’s and entrepreneurs to speak, having entertainment provided by Chicago’s own YouMedia “Chicago Kids,” and an integrated marketing strategy aimed at garnering public attention from diverse professional networking organization around the city.
My contribution: In this campaign, I ideated the main idea and wrote the copy.