What is Capullo De Rosa?: Born from a study abroad I participated in while in Argentina, Capullo De Rosa is a social good campaign that looks to tackle the problem that is a lack of after school social & educational programs for children in impoverished communities. In this campaign, my group details how we will establish funding, attract volunteers, and implement various degrees of marketing to establish an after school program for Argentina’s youngsters.
Objective of campaign: Implement an after school program for Argentina’s youth that establishes how you can get funding, attract volunteers, while also helping to generate vocational skills that will eventually help students find careers.
My contribution: On this campaign, I ideated the main idea, came up with delivery tactics, and wrote the copy.